Goal For The Green

Retail sales of AVATAR Blu-ray and DVD Discs have exceeded 6.7 million units, since its launch last Thursday, Earth Day April 22,2010. It is currently,on pace to be the best selling title in recent history.

The extraordinary initial sales for AVATAR are clearly a game changer for the Blu-ray format. Blu-ray players for the first time, are surpassing DVD players, at retail outlets across the country as fans are upgrading their systems to experience the best picture and sound quality available.

This is the ultimate high definition experience for home viewing audiences. The April AVATAR Blu-ray and DVD release, features the film and corresponding menu, utilizing the disc’s entire storage space in order to provide the highest quality picture and sound. Avatar is an action-adventure journey, of self-discovery that dramatically demonstrates how human invasion almost destroys the balance of life, on the planet Pandora.

Avatar, is the 2010 Oscar® winner of Best Visual Effects, Best Cinematography, and Best Art Director. At the 2010,  Golden Globes®- Avatar, won for Best Picture Drama and Best Director- James Cameron. AVATAR, is the highest grossing film of all time, taking in over $2.7 billion, in worldwide box office sales. Read the rest of this entry »

Celebrate our 40th Earth Day, and the release of Avatar, on DVD and Blu-ray today, by planting a tree!

Here is the press release details, about how you can participate.

*** Media Alert ***
Home Tree Initiative Kicks Off With James Cameron
on Earth Day’s 40th Anniversary

James Cameron, Jon Landau and members of the AVATAR Cast Join in
to Plant Symbolic Tree that Represents the One Million Trees
Being Planted Throughout the World
WHAT: On behalf of the home entertainment launch of AVATAR, Twentieth Century Fox Home Entertainment and Earth Day Network have partnered for the “Home Tree Initiative,” which will consist of planting one million trees native to each region in 15 countries by the end of 2010.

WHO: Director James Cameron, Producer Jon Landau, Joel David Moore (“Norm Spellman”) and CCH Pounder (“Moat”)

WHERE: Twentieth Century Fox Studio Lot
Building 88
10201 West Pico
Los Angeles, CA 90064

WHEN: Thursday, April 22
Press Check-In: 10:00 AM
Tree Planting: 11:00 AM
CONTACT: Kavita Smith Conor Sellers
TCFHE Bender/Helper Impact
Office – (310) 369-8435 Office – (310) 473-4147
Cell – (562) 201-9240 Cell – (310) 270-7279
kavita.smith@fox.com conor_sellers@bhimpact.com

I love it when a great cause has several different advantages to it.  Facebook doesn’t make it easy for you to join a page and invite your friends. However, iChapters has created a group for you to use to invite your friends to their second annual Plant a Tree Drive.  With just a few clicks you can tell your friends and help them reach their goal of planting 100,000 trees. You need to do this by September 22, 2008.

Go Here to their fan page