Did you know that Yellow Pages advertising is over 100 years old? Unfortunately, since the first Yellow Pages directory was printed back in 1883, there has been very little variation to the formula: businesses pay a premium to advertise in the Yellow Pages directory, and a large directory is printed by the Yellow Pages operator, to be distributed free to the public every year.
Since, the Yellow Pages was started however, the world has changed DRAMATICALLY. Most people now use the Internet, to conduct even their local searches and with their Internet. Today,with enabled mobile handsets permanently by their side, it is becoming almost impossible to justify the continued production and distribution of Yellow Pages paper directories, at such a massive cost to the environment. Read the rest of this entry »