Goal For The Green

Many companies will offer free information that may seem detrimental to business profits. For example, organizations such as Palmco will provide ways to save energy in the home when the company’s primary source of income is that energy used. It’s not to purposely lose money, but it’s a way to enhance the business overall. It’s the same reason why many businesses will hand out free promotional items to people at trade shows. It’s all about the marketing of a brand.

Builds a Reputation

A company that provides this kind of free information to its customers looks more like they are trying to help rather than collect every penny possible. This, in turn, helps develop a better interaction and a reputation as a company that cares about its customers. The company is no longer viewed as a faceless corporation and seems more personable. Over time, this type of marketing has potential to increase sales and productivity as the organization is more trusted by the consumers.

Regularly Engages the Customers

Some products may not require a constant relationship with customers. However, those that base their practices on subscriptions or other re-occurring services have a better chance of enhancing the customer relationship by providing helpful information and tips. This engagement helps solidify business leads and future sales as the company tries to remain as relevant as possible to the individual. It’s a constant reminder that the business is there to help the person in future needs.

Demonstrates Honest Practices

When businesses are not forthcoming with simple information that could help consumers, it may be seen as dishonest. By delivering information or other promotional products, the company has more of an air of trustworthiness to the general populace. This can increase future sales and consumer interest. People are more likely to purchase goods from a company that is trusted rather than one that hides facts or doesn’t assist in basic needs.

Empowers the Populace

The more information people accumulate, the less likely problems will occur in any given situation. Free information and products gives people the sense of empowerment and the ability to control the circumstance. For example, energy-saving tips can make people feel like they have control over their bills and budgets. It’s a boost of self-confidence to succeed in various aspects of life.

Companies that offer free information or advice are doing so to help consumers. While this information or promotional product could be sold, the aspect of free gives it power to be a valuable marketing tool. Enhance your company’s reputation by empowering your customers.

Every day people drop reusable bags from their purchases into the trash – or, worse, on the ground or in the water – without ever thinking about the contribution they’re making to the worldwide waste epidemic. Plastic bags, especially, have become a huge environmental problem since they were first introduced on a wide scale several decades ago.

Those sacks you use to tote your groceries home from the store spend minutes in your kitchen before being thrown away and forgotten – but they spend up to a thousand years in landfills or floating around in waterways and oceans. As widespread use of these receptacles has continued over the years, an overwhelming amount of essentially non-biodegradable waste has accumulated, harming the environment in numerous ways. If the use of these bags isn’t slowed, if not eliminated, the negative environmental impact may become overwhelming.

The good news is that businesses can benefit in big ways from making the transition to reusable bags. Making this shift may garner initial resistance from some consumers who are set in their ways, but the tide is turning when it comes to environmental awareness. Companies that are proactive about eliminating waste are likely to develop more positive brand associations in the minds of eco-conscious customers. Reusable bags can increase a brand’s visibility while conveying a socially responsible message that consumers and businesses are working together for the common good.

Read on to the infographic below to learn more about the benefits of transitioning away from disposable bags.

Click here for the full-sized image.

Although seemingly hidden away from the eyes of the public, there are thousands of private railways in the U.S. Most of these private lines are industrial in nature. Some of the major groups with private rail lines include agriculture, chemical, mining, power production, and the steel industry.

They take no passengers and the public has no reason to ever see them. Additionally, even if someone does see such a !ine, in many cases, there is no reason it should be recognized as anything private. Most Americans simply assume rail lines are public and there is very little written about the topic of private rail lines. Thus, private lines often go unnoticed.

In spite of the fact that private rails are typically quite short, usually just a few miles, many private lines have more than one locomotove in use. Although there are still lines that use cables, winches and pulleys to move their cars, gravity operations have largely fallen out of use. Most companies need more direct control over their equipment than this method provides. Thus, most modern locomotives are ones with an internal power source, often a diesel engine.

Believe it or not, just like a car battery can die and need a jump start, so can the battery of a locomotive. With a locomotive, no, it is not practicable to pull another engine up to it and use jumper cables to connect them, then give new life to the dead battery via a still live engine. So what does happen when some enormous locomotive engine dies? One answer is that a railroad locomotive starter can be brought in. This is a portable power supply to get the battery jump started again.

Time is money and private rail lines consist of very expensive equipment. Businesses simply cannot afford to let their private rails be idle for long periods. Thus, this is no time to make a phone call and wait for someone to show up. This is a time to have the power on hand that the company needs. It is not very different from using a lithium twin pack to do the same thing for a dead plane engine, a practice that seems to be more widely known.

The next time you see track in an odd place, remember that this might be a private line. They very often hide in plain sight.