Goal For The Green

On September 10, 2008, World Wildlife Fund announced that Johnson Diversey, which is one of the world’s largest providers of commercial cleaning products and services, had joined their Climate Savers Program.

Johnson Diversey announced their plan to invest $19 million over the next five years, to achieve their commitments, but they anticipate an operational savings of about $31 million over the same time period.  This proves that sustainability is the right approach for both the environment and the bottom line.

Recently, I was given the opportunity to speak with Jon Matthews, of Johnson Diversey.  Given the recent award by WWF, and all the accomplishments Johnson Diversey has achieved, I could only come up with these three questions.

1. Where do you go from here when,  you are already at the top?

2. What plans does Johnson Diversey have for further and future sustainability?

3. Did you know that you were being considered for such a prestigious award?

During the interview, Jon Matthews, stressed that ” Our objective has always extended beyond financial growth to promoting the health and well being of our planet and the people who share it. We are excited about helping customers and our clients to become more sustainable, by helping them provide a cleaner and healthier environment.  It is our goal and commitment to reduce our individual carbon footprint and CO2 emissions.  On the path of sustainability, we are never done.”

Johnson Diversey was called upon to help fight the MRSA scare last year, that showed up in several high school sports locker rooms.  There was a high demand for sustainable solutions to eradicate the viral and bacterial germs.  Johnson Diversey makes a solution that contains excellerated hydrogen peroxide. During this time they found that they could not keep the product on the shelf. They discovered that they needed to treat the schools like a health care facility. They took on the job, and were successful in treating the spread of MRSA in the affected schools.  It has also been proven that the use of toxic free solutions in a school environment, enhances student performance and over all health and well being.

Johnson Diversey, was one of 18 companies world wide, to be considered for the award from the WWF. The entire process was two years in the making.  WWF hired an analytical firm to review the applications, collect and validate data, set a baseline, and test emissions. The entire process required meeting certain criteria and third party approval.

When a major company does something great for the environment it makes me want to stand up and cheer. I received this notice from Collen Goepfert,  Account Research Manager at Swirl in San Francisco, CA.  It is a great pleasure and honor to share this outstanding information with you.

I thought that it might be of interest to you and your Goal For The Green readers, the World Wildlife Fund has welcomed in my client JohnsonDiversey into the Climate Savers Program. Here is the press release, pictures and part of the video.

Here’s the YouTube link

The 3 video minute clip features: (1) Curt Johnson, Chairman, JohnsonDiversey; (2) Matt Banks, Senior Program Officer, Business and Industry, World Wildlife Fund; and (3) Ed Lonergan, President/CEO, JohnsonDiversey.

I think that it’s pretty amazing that a $3B a year B2B cleaning product company is striving for sustainability.

“WWF President and CEO Carter Roberts said the actions being taken by JohnsonDiversey to address climate change will set a new standard for the cleaning industry and serve as a model for other companies seeking to transform the way they do business to help preserve the environment.”

JohnsonDiversey’s cleaning, sanitation and hygiene products, which are used throughout the country and Europe, at schools, hospitals, stadiums, event halls, restaurants, public gathering locations, amusement parks, youth playing fields, offices, directly effect the health and well being of every American. In our country, on every school day, over 100 million children are breathing in and exposed to these cleaning products and the chemical and natural elements used to make them. A scientific study has shown that a sanitary school and work place has decreased the number of kids and workers who get sick, as well as helping to increase the mental and physical performance of these students, teachers, administrators and professionals

(Validation)

Having a more environmentally and human friendly cleaning product company strive to be more sustainable and green in their products and practices will improve the health, quality and vitality of our lives. They will also provide the long term benefits such of giving our children a better foundation from which to learn and grow. Such measures will also save parents money on their doctor bills come cold season.

Are we being logical about Global Warming ? Probably not, since we now call it climate change.  It might be a little ridiculous to think that man caused climate change to happen.  Sure, we are a contributing factor, but we all know that the earth undergoes sometimes drastic climate changes-naturally!  Mother Nature has never needed any help in that area.  Even if we would have heeded the warnings 30 plus years ago, after the “gas crisis,” -much of what is happening now, would still be happening.  We have no control over it.  But, we probably have contributed to our crisis by not practicing good conservation.

So, what makes us think that we can change our habits and replace our energy demands with alternative sources, in just ten years?  Today, here in the United States, only 7% of our energy comes from alternative sources.  Hydroelectric power  comprises 36% of our total alternative energy usage.  Another 5% comes from the use of wind energy.  These two sources cannot be tapped into much further, without studies of the damage it causes to already fragile ecosystems.  Fish and wildlife suffer as a paradox of our need for alternative energy sources.  It seems the only time we hear about these unfair tradeoffs, is when people protest (NIMBY) not in my back yard, when it is time to build dams and install wind turbines into already settled communities.

Today, over half of our alternative energy is in the form of biofuels.  Sources such as switchgrass (it needs an enzyme to break it down) and ethanol (corn based) are our hope for renewable energy.  Geothermal and solar power (through photovoltaic cells) offer another 6% of our current alternative energy usage.  While these sources are promising, they supply a very minor amount of our total annual energy needs.

Will we meet the goal in ten years?  Probably not, but we have to start somewhere.  It is estimated that it will cost upwards of $2.5 trillion to achieve approximately half of our home based energy needs through alternative energy sources.   Some feel that the environmental impact of biofuels is worse than that of petroleum souces.  Sure, more information is needed in these areas, but we can’t stop progress.  We must move forward.  We should make more use of resources that we already have here at home.  More use of nuclear energy, natural gas, and ways to safely make use of hydrogen should be looked at more closely.