“Who Cares About This Planet?” – Challenge

Back on November 1, 2011, I wrote this post entitled “Who Cares About This Planet?” -Challenge.  The challenge was announced by Planet People, inviting you to enter your own environmentally friendly and innovative projects or ideas, that could make an impact your community, and show Who Cares About This Planet.

“Who Cares About This Planet?” – Winner

Below is the press release and announcement of the winner.

PLANET PEOPLE ANNOUNCES VIKAS MALHOTRA AS  THE WINNER OF THE

‘WHO CARES ABOUT THIS PLANET?’ – CHALLENGE

His Eco-Friendly Workplace Idea Submission Receives Highest Number of Fan Votes to win the challenge.

Toronto, Canada—(January 18, 2011) – Planet People, a manufacturer of innovative and sustainable cleaning products, today announces Vikas Malhotra, as the grand prize winner of the “Who cares about this Planet?” Challenge.

In early November, the Challenge asked for submissions of creative and innovative environmentally sustainable project ideas that can make a sustainable impact within their communities.  Five finalists were selected by an Advisory Committee in December, and fans were asked to vote for their favorite finalists by January 12, on the iQ Facebook Page.

The winning entry was submitted by Vikas Malhotra, resident of Brampton, Ontario with a passion to encourage environmental living in both his home and his workplace.  His submission introduces incentive-based programs for carpooling and encourages using online billing to reduce paper waste. He also creates incentives for individuals to remove wasteful, non-recyclable materials from the workplace.  As the winner of the Challenge, Mr. Malhotra will be awarded $1,000 to help bring his idea to fruition.

“Who Cares About This Planet?” – inaugural challenge

“As the inaugural ‘Who Cares About This Planet?’ Challenge, we are both inspired and proud of all those who submitted an entry,” said Eric Green, Planet People President. “Mr. Malhotra, has a fantastic idea that will not only create a more sustainable workplace, but one that will also inspire others to take on his mission. We congratulate Mr. Malhotra for this achievement.”

The Challenge, follows the company’s 2011 launch of iQ, a line of household cleaning products that questioned conventional cleaning with innovative packaging that allows consumers to reduce plastic waste by over 80%. The Challenge Advisory Committee, consisting of leaders in the environmental sector, that includes the CEO of Green Living, eco-journalists from Mother Nature Network, and a representative from Planet People, judged submissions based on iQ’s core values that stress innovation, creativity, and sustainable impact at a community level.

“What people don’t realize is that if everyone put in a little bit of effort, towards something that will help our planet, we could all make the world a better place,” said Malhotra. “Thanks to this grant, I can start doing that at work, hopefully driving change here and eventually implementing the plan in my community as well.”

To support the “Who cares about this Planet?” Challenge, Planet People worked with Made Wade and filmmakers, Eighteen Eighty, an emerging Toronto based Spoken Word artist, to create a thought provoking short film that expresses the conflict between concern and ignorance for our planet. Here is the  “Who cares about this Planet?” short film, created by Made Wade.  It is both eye opening and truthful! So, “Who Cares About this Planet?”  Hopefully, we all do, as we work toward many greener tomorrows, and show the world Who Cares About This Planet.