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Seventh Generation Ranked Nation’s #1 “Green” Brand

Today’s consumers recognize company efforts to offer value, address issues, and create sustainable solutions.

On , June 17, 2011, in Burlington, VT. Marketwire, announced that New Research, shows that Seventh Generation, the nation’s leading provider of non-toxic household products, is seen by consumers, as the number one “green” brand in America.  They have met the above criteria, that customers value and look for. Congratulations, for a job well done, and for superior green products.

How Was Seventh Generation chosen to be the #1 green brand?

The 2011, Image Power Green Brands Survey, by branding consultants Cohn & Wolfe, environmental strategists at Esty Environmental Partners, branding design firm Landor Associates, and research agency Penn, Schoen, Berland, identifies emerging trends in consumer perceptions and purchasing behaviors, related to products marketed with environmentally positive attributes. Researchers, interviewed over 9,000 respondents in eight countries, in the spring of 2011 and found that a majority of consumers believe Seventh Generation, to be the country’s leading corporate environmental performer. According to project analysts, this trust is the result of a combination of several crucial factors.

“When we analyzed the approach of the top ten brands, using our Esty Environmental Scorecard(TM), it was clear that the winners achieve a product-value-information trifecta,” said Amy Longsworth, partner at Esty Environmental Partners.

“The top brands offer clear price value through co-benefits: a great innovative product that meets my functional needs, plus green attributes that meet my values’ needs. These companies also tend to have robust life-cycle insight, and complete sustainability strategies, across their value chains, which enable them to draw from rich experience and data for their consumer communications.”

The new study, which has been conducted annually since 2006, also found that for the first time, the top four brands named by consumers as the greenest, are all “born green” companies, that have always had environmental objectives at the core of their product and business models.

Seventh Generation stands by their beliefs

“This research confirms what we’ve always believed,” said Seventh Generation CEO John Replogle. “That if you replace the marketing hype with clear, truthful, and heartfelt consumer communications; provide authentic products; and continually aspire to be a genuine force for good, people will respond positively. It’s not about selling things. It’s about standing for something bigger than yourself, and staying true to that ideal.”

Joining Seventh Generation, on the list of the top greenest brand companies, are Whole Foods, Tom’s of Maine, Burt’s Bees, Trader Joe’s, the Walt Disney Company, S.C. Johnson, Dove, Apple, and Starbucks and Microsoft both tied for 10th place.

ABOUT SEVENTH GENERATION
Seventh Generation, is committed to being the most trusted brand, of household and personal-care products for your home and family. Their products are healthy solutions for the air, surfaces, fabrics, pets, and people within your home, as well as, for the community and environment outside of it. Seventh Generation, also offers baby products, that are safe for your children and the planet.

The company derives its name from the Great Law of the Iroquois Confederacy that states, “In our every deliberation, we must consider the impact of our decisions, on the next seven generations.” Every time you use a Seventh Generation product, you are making a difference by saving natural resources, reducing pollution, and making the world a better place, for this and the next seven generations.

For information on Seventh Generation cleaning products, paper, baby, and feminine personal care products, or to find store locations, and explore the company’s website visit seventhgeneration.com. To read more about Seventh Generation’s corporate responsibility, visit the company’s Corporate Consciousness Report at: 7genreport.com. You can always count on Seventh Generation for quality green products, that are safe for you and the planet.