Goal For The Green

Retail sales of AVATAR Blu-ray and DVD Discs have exceeded 6.7 million units, since its launch last Thursday, Earth Day April 22,2010. It is currently,on pace to be the best selling title in recent history.

The extraordinary initial sales for AVATAR are clearly a game changer for the Blu-ray format. Blu-ray players for the first time, are surpassing DVD players, at retail outlets across the country as fans are upgrading their systems to experience the best picture and sound quality available.

This is the ultimate high definition experience for home viewing audiences. The April AVATAR Blu-ray and DVD release, features the film and corresponding menu, utilizing the disc’s entire storage space in order to provide the highest quality picture and sound. Avatar is an action-adventure journey, of self-discovery that dramatically demonstrates how human invasion almost destroys the balance of life, on the planet Pandora.

Avatar, is the 2010 Oscar® winner of Best Visual Effects, Best Cinematography, and Best Art Director. At the 2010,  Golden Globes®- Avatar, won for Best Picture Drama and Best Director- James Cameron. AVATAR, is the highest grossing film of all time, taking in over $2.7 billion, in worldwide box office sales. Read the rest of this entry »