Goal For The Green

Did you know that Yellow Pages advertising is over 100 years old? Unfortunately, since the first Yellow Pages directory was printed back in 1883, there has been very little variation to the formula: businesses pay a premium to advertise in the Yellow Pages directory, and a large directory is printed by the Yellow Pages operator, to be distributed free to the public every year.

Since, the Yellow Pages was started however, the world has changed DRAMATICALLY. Most people now use the Internet, to conduct even their local searches and with their Internet. Today,with enabled mobile handsets permanently by their side, it is becoming almost impossible to justify the continued production and distribution of Yellow Pages paper directories, at such a massive cost to the environment. Read the rest of this entry »

Celebrate our 40th Earth Day, and the release of Avatar, on DVD and Blu-ray today, by planting a tree!

Here is the press release details, about how you can participate.

*** Media Alert ***
Home Tree Initiative Kicks Off With James Cameron
on Earth Day’s 40th Anniversary

James Cameron, Jon Landau and members of the AVATAR Cast Join in
to Plant Symbolic Tree that Represents the One Million Trees
Being Planted Throughout the World
WHAT: On behalf of the home entertainment launch of AVATAR, Twentieth Century Fox Home Entertainment and Earth Day Network have partnered for the “Home Tree Initiative,” which will consist of planting one million trees native to each region in 15 countries by the end of 2010.

WHO: Director James Cameron, Producer Jon Landau, Joel David Moore (“Norm Spellman”) and CCH Pounder (“Moat”)

WHERE: Twentieth Century Fox Studio Lot
Building 88
10201 West Pico
Los Angeles, CA 90064

WHEN: Thursday, April 22
Press Check-In: 10:00 AM
Tree Planting: 11:00 AM
CONTACT: Kavita Smith Conor Sellers
TCFHE Bender/Helper Impact
Office – (310) 369-8435 Office – (310) 473-4147
Cell – (562) 201-9240 Cell – (310) 270-7279
kavita.smith@fox.com conor_sellers@bhimpact.com