Goal For The Green

On September 10, 2008, World Wildlife Fund announced that Johnson Diversey, which is one of the world’s largest providers of commercial cleaning products and services, had joined their Climate Savers Program.

Johnson Diversey announced their plan to invest $19 million over the next five years, to achieve their commitments, but they anticipate an operational savings of about $31 million over the same time period.  This proves that sustainability is the right approach for both the environment and the bottom line.

Recently, I was given the opportunity to speak with Jon Matthews, of Johnson Diversey.  Given the recent award by WWF, and all the accomplishments Johnson Diversey has achieved, I could only come up with these three questions.

1. Where do you go from here when,  you are already at the top?

2. What plans does Johnson Diversey have for further and future sustainability?

3. Did you know that you were being considered for such a prestigious award?

During the interview, Jon Matthews, stressed that ” Our objective has always extended beyond financial growth to promoting the health and well being of our planet and the people who share it. We are excited about helping customers and our clients to become more sustainable, by helping them provide a cleaner and healthier environment.  It is our goal and commitment to reduce our individual carbon footprint and CO2 emissions.  On the path of sustainability, we are never done.”

Johnson Diversey was called upon to help fight the MRSA scare last year, that showed up in several high school sports locker rooms.  There was a high demand for sustainable solutions to eradicate the viral and bacterial germs.  Johnson Diversey makes a solution that contains excellerated hydrogen peroxide. During this time they found that they could not keep the product on the shelf. They discovered that they needed to treat the schools like a health care facility. They took on the job, and were successful in treating the spread of MRSA in the affected schools.  It has also been proven that the use of toxic free solutions in a school environment, enhances student performance and over all health and well being.

Johnson Diversey, was one of 18 companies world wide, to be considered for the award from the WWF. The entire process was two years in the making.  WWF hired an analytical firm to review the applications, collect and validate data, set a baseline, and test emissions. The entire process required meeting certain criteria and third party approval.

Most of us set goals as an objective to achieve a desired outcome or a desired state of affairs. In today’s world, it seems that everything is “green” or “going green”.  So, why not goal green?

The thought came to me one day when I was thinking about my Mom.  She was the most organized, well planned, detail-oriented woman I have ever known.  I affectionately named her the “sticky queen.”  There were post-it notes everywhere in her house, on the fridge, on the phone, on and in her checkbook, the washer and dryer, even the bathroom mirror. I thought perhaps she couldn’t remember what she needed to do in a day. She boldly assured me that was not the case.  “If I write things down and stick it somewhere in plain sight, I’m more apt to complete the task. What I don’t finish, I move to the top of the list for the next day,” she explained.

It sounded like a good idea, but I didn’t take it to heart until about five years ago, after she passed away.  I had been one of the last of the great procrastinators, excellent at putting things off.  I always carried my thoughts, goals and plans with me in my head. I didn’t feel the need to take the time to write things down. I had even quit making New Year’s Resolutions, because most of the time I never got past January with any of them.

Mom was a well organized person because she took the time to set daily goals, and she wrote them down.  I now also write down goals, but not on sticky notes.  I’ve come to realize that if you can get in the habit of doing this, you’ll be surprised at how much you can accomplish.  It is the fact of taking the action of writing things down that creates visualization.  Visualization paints the picture in your mind of the goal or task you want to create or complete.  Post your goals in writing and with pictures on a bulletin board. Put the board in plain sight, where you can see these goals at least three times a day.  In doing this, you will notice how it helps you stay motivated.  Then watch yourself create what will become your reality.

There are many topics to cover as we strive to goal green and live a greener lifestyle. I think of green as an action and success color.  Green symbolizes earth, nature and life. Green also means go, – or in this case goal.  It is my desire that you will join me, as we set green goals to become Earth conscious, Energy smart, and optimally Healthy, just to name some of the ways to goal for the green.